Wednesday, October 20, 2010

ROI Issues Addressed at Blogworld same for eLearning

Amplify’d from

ROI is clouding our ability to appreciate good ideas.

Focusing primarily on cost also confuses success with value, which is just part of the whole. Ideally, you’d have great success with minimal cost. But it’s also possible to have great success at great cost, which military types call a Pyrrhic victory and marketing types call “a good Super Bowl ad.”


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