Monday, November 08, 2010

Kids like to create with technology

Duh! Right? No. Most parents just think their kids want to play games when in fact kids would like to create games.

What can we learn from this?

Amplify’d from

Interestingly, kids' drive to create - and the expectation that technology will assist creative expression - was highly under-acknowledged by parents. When we asked participants' parents outright what their children's favorite computer activities were, only 7% chose some form of creation or design as an option while, not surprisingly, 70% selected gaming. By contrast, children's own inventions revealed artistic design as a close second to gaming.


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