Thursday, July 06, 2006

Corporate University model is dying

I recently signed up for the LearningLight newsletter.  My first email came with a link to the Enterprise Learning 2006 report published by Bersin And Associates.  Here is a goldmine of data to support anyone out there trying to get traction with Learning2.0, or Enterprise2.0
Page 6 (and 18-20) gives us...
"As we have described in our recent member Webinars, we believe that the Corporate University model is dying. This model, which is patterned after the traditional university, is being replaced by a new model, which we call the Learning Services Organization."
I would tend to agree.  While our organization has the title of Intel University, we do not function like a "traditional university".  So the name remains but the work we do is changing significantly in the direction of Learning services displayed in the slide.

The report offers this prediction about performance management:
"Prediction: In 2006, many learning organizations will start to work with HR on the implementation and integration of online performance management. The biggest challenge will be identification of critical skills and competencies and mapping the organization’s learning offerings to goals, performance plans, and online development plans."
While some of the points are right on target (IMHO), the report only slightly touches on the impact of Enterprise2.0.  It shows RSS as a part of the "evolution" tree drawing, but does not comment much on the cultural change required for current employees as corporations move in this direction.  The new employees just live in the connected Myspace world; its just how they live and communicate.  But older workers have significant challenges in understanding these technologies, and understanding why anyone would ever want to open themselves up to such a global audience.  Its a no-brainer for me, but many don't see the need or the value.

1 comment:

N Kilkenny said...

Oh my gosh! I've encountered so much resistance to new technologies and their application to learning. I welcome the gradual 'dissolving' of the traditional corporate university. But I feel like we're going to hit a big wall of resistance and people who will dig into their trenches if we don't provide examples of how to make this new model of learning (which includes learning outside of traditional classroom/course-based/eLearning) and prove results. Always with the results. Any ideas?