Amplify’d from www.thesocialpath.com
ROI is clouding our ability to appreciate good ideas.
Focusing primarily on cost also confuses success with value, which is just part of the whole. Ideally, you’d have great success with minimal cost. But it’s also possible to have great success at great cost, which military types call a Pyrrhic victory and marketing types call “a good Super Bowl ad.”
Read more at www.thesocialpath.com
See this Amp at http://amplify.com/u/dc01
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