What makes an idea viral? Seth Godin, the marketing guru, has posed this question on his blog and listed some excellent points to consider as we try and answer this question.
As we continue to move towards a world where we all create content and participate in the exchange of ideas it’s becoming increasingly important to understand this as a new literacy. Marketers and the knowledge they have will increasingly become a part of the morphing world of ISD. Crafting images, text and “the message” is what marketers DO. It is increasingly more important to understand that it is also what WE DO (learning and training professionals). When we are training the masses we are spreading new knowledge throughout the organization. Isn’t that VIRAL? What can we learn from viral marketing and begin to look at viral learning?