How to write a Learning Story

How to Write a marketing story that sticks at Communication Nation could also be directed at Learning developers. Storytelling is a proven method for remembering and transferring knowledge. (I can see the comments already..."where's the proof?") Sorry, you google it. We continually add scenarios to our "click next" learning as a way to improve retention and to put the information into a context that a user can relate too. Make sure your stories include these 3 elements.