Friday, September 30, 2011

CONTEXT is KING, but CONTENT is QUEEN. Long Live the Queen!

I've given presentations on this idea as it relates and impacts the future of Learning technologies and solutions that we design/develop/support.  SO, I was VERY excited to see wine geek and entrepreneur Gary Vaynerchuck focusing on CONTEXT today.



CONTEXT is important today because of the proliferation of CONTENT.  In general, I don't think one is more important than the other.  Actually, if you don't have any content you don't worry too much about the context.  But since new technologies have made it so easy to create web media content, there is an over abundance of it.  And so the problem that everyone is concerned with is how do we deal with such an overwhelming amount of information that everyone is participating in creating?  And the answer is in the context.

How we organize, filter and view other people's content is increasingly more important.  This is how we learn about things we didn't know we needed to learn.  It's that serendipitous learning that is going to have a major impact on our industry...in a good way.  The more people discover what they NEED to know, the more likely they are to seek out elearning content to consume and learn more about that topic.  At least that's my theory.

How we decide to share our OWN content is another part of context that we all need to be aware of.  Gary Vaynerchuck is a perfect example of how taking control of your own creation and distribution of media content can make you very successful.  It can also grow your personal brand or your company brand.  Getting your message into a channel that allows readers (learners) to have access to it when they need it, on the device they need it on, is increasingly critical.

Its about People, Content, and Context.  That's really all you need to know about the impact of new media on learning.  You'll notice I did not ad technology as a fourth item.  Why?  Because its not about technology.  Learning has never been about technology.  It's about PEOPLE first and foremost.  Second, its about the CONTENT you create for others to consume in your absence: your writings, your podcasts, your videos, your interactive screencasts, or your full blown learning solution.  And lastly, but getting more play these days is CONTEXT.  Access to content at the right time, in the right place, on the right device is part of it.  But delivery and design is the piece that Facebook is figuring out faster than others.  Visually being aware of the content others are consuming, creating and sharing, in a usable interface is today's winning tech solution.  Apps and new technology solutions that help provide CONTEXT around all of today's content will win the day.
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