Wednesday, June 28, 2006

CEOs know that click2death learning sucks!

The cat's finally out of the bag.  The dirty little secret of the training department is out!  From CLO magazine we get this article.  Many executives dissatisfied with training efforts.  Well, wouldn't you be if you discovered that all that budget went to activities supporting <10% of employee behavior change?
Clark Aldrich nailed it with this tongue-in-cheek fantasy story about a conversation between the CEO and a knowledgable training pro.
From eLearnspace we get to the heart of the matter which is Relationship-based engagement.  Training departments don't build relationships.  We don't even supply the tools to improve and support relationships.  No, IT does that.  And if software developers actually began creating tools that were intuitive to use we wouldn't need Software Training either.  So, what DOES the training department do that adds value?  I guess a better question would be, "what IS the training department of the future GOING to be doing"?   Sure, sales training is absolutely important.  But aren't sales folks internally motivated to be as knowledgable as possible about the products they are selling?  So, if they were able to get a quick podcast, vidcast, blog entry, about a new product wouldn't that suffice?  Having a direct connection to the guy that created the new product is better than having it filtered through the training department isn't it? 
If you were a salesman wouldn't you want a close relationship with that guy/gal?
We've got to stop kidding ourselves and pretending that all day "classes", and 4 hour WBTs are successful...gag!  They are successful if they help build a connection that fosters a relationship, but now there are better, faster, cheaper ways to do that.

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