Tuesday, August 21, 2007

70:20:10 Rule - Works for me

A good friend and colleague from Intel reminded me of the 70:20:10 rule.

Okay...wait a minute. Maybe this actually was the first time I was hearing of this. I feel so out of it.

A quick Google search on it turns up this article about Charles Jennings, Global Head of Learning for Reuters.

He calls this the 70:20:10 rule. "About 70 per cent of organisational learning takes place on the job, through solving problems and through special assignments and other day-to-day activities.

"Another 20 per cent occurs through drawing on the knowledge of others in the workplace, from informal learning, from coaching and mentoring, and from support and direction from managers and colleagues. Only 10 per cent occurs through formal learning, whether classroom, workshop or, more recently, e-learning.


And reminders of Jay Cross ring in my head with this quote...

"But most organisations invest at least 80 per cent of their training budgets in formal learning, where little of the learning takes place. And formal learning is also generally less effective than informal learning."


I love the part about "the conspiracy of convenience". What a beautiful picture this article paints of the reality training professionals live in. You GOT to read this one.

1 comments:

Michele Martin said...

Great article, Brent--thanks for sharing this.

My 19 year-old digital native daughter is a prime example of the new kind of learner. She is increasingly impatient with the 65 year-old boss at her summer job who gives her things to do, one at a time. "Mom," she said to me yesterday, "Why can't he just give it to me all at once so I can get it done and then come back when I need more?" She also can't understand why he thinks it's so difficult to find information---she knows exactly where to go to get what she needs when she needs it.

The generational differences are interesting, as are the implications.